Advanced Analytical Methods
Identify customers likely to stop purchasing and recommend retention strategies
Customer Churn Analysis
Evaluate the effectiveness of marketing campaigns, pricing strategies, or website changes (e.g., which ad drives more sales?).
A/B Testing Analysis
Identify products frequently purchased together to optimize cross-selling or store layouts.
Market Basket Analysis
Identify high-margin products, customers, or regions to optimize resource allocation.
Profitability Analysis
Analyze customer reviews or feedback to gauge satisfaction and improve products/services.
Sentiment Analysis
(Customer Feedback)
Segment customers based on their Recency, Frequency, and Monetary value to identify high-value customers and tailor marketing strategies.
RFM Analysis
Predict future profits based on historical financial data and market trends to support budgeting and strategic planning.
Profit Forecasting
Data Visualization Skills and Tools
SQL
Database management.
Python
Data manipulation.
PowerPoint
Data Reporting
Excel
Data manipulation.
Power BI
Business insights.